/// NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

September 9, 2013  |  Media Week

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender its spot on the dial to Esquire Network . The new male-targeted network bows in the Style footprint on Sept. 23. Esquire Network general manager Adam Stotsky will continue to oversee G4. If nothing else, shifting Esquire to the Style slot will give the new property a better shot at drawing an audience. Per SNL Kagan estimates, Style is available in a little more than 75 million homes, while G4 reaches around 62 million subs. Neither niche net is a huge ratings magnet. This summer, Style averaged just 79,000 adults 18-49 in prime time, while G4 delivered 67,000. Salaam Coleman-Smith, former head of Style, will continue to work at NBCU, though where, exactly, remains to be seen. Programming that’s already been bought and paid for, including an upcoming show executive produced by Rihanna , will remain in the NBCUniversal portfolio, with the lion’s share likely to land at E! There’s also talk of moving some Style programming to Esquire— Giuliana and Bill , in particular, boasts comparatively high co-viewing numbers. Now that it appears to have won a stay of execution, it remains to be seen as to what kind of programming mix G4 will offer.

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NBCU’s Esquire Network Will Now Unseat Style Rather Than G4


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