/// Google+ Brings Embedded Posts to Publishers (Just Like Twitter and Facebook)
In an effort to expand the reach of its social network, Google on Monday announced that third-party publishers can now embed Google+ posts into their websites. Simply put: A site like AllThingsD could grab a publicly-made Google+ status update and, with the addition of a snippet of code, display it in a story. At this point among the major players in social, it’s a table stakes move. Twitter has long had embeds available, pitching the feature heavily to news sites and consumer outlets. And now both Facebook — which has made strides to surface more public-facing activity as of late — and Instagram have done the same . Google+ is a natural addition. It’s certainly a sensible move for all three companies, each of which aims for broad consumer recognition and appeal. It’s also a trojan horse for potential new user signups if readers click through to the original social site. Still, part of me wonders if there’s a “peak embed” point.