/// Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey

September 9, 2013  |  Media Week

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into “the world's most powerful fans” in three goofy spots from Grey. These godlike guys grow freakishly tall, grill burgers using their bare hands as spatulas and ride around on lightning bolts and date adoring goddesses clad in sparkly bikinis and Mercury-winged caps. They're like the Titans—from mythology, not Tennessee—reborn as outsized, sports-obsessed, media-savvy fanboys. Meanwhile, regular dudes who still watch the games on cable are portrayed as nebbishy geeks. Guys are hyper-competitive and love to brag about everything, so I can see where these ads would appeal to some. And they're visually memorable. That said, they seem a tad mean-spirited, portraying “powerful” football fans as boastful loudmouths who lord it over everyone in earshot. What? You've got the game on DirecTV? Well, good for you, big man!



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