/// Study: ESPN Fans Big on Cars, Bars
If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research from Placed, Inc. , a firm that marries consumer location-based data with TV usage patterns, ESPN viewers over-index appreciably in their patronage of auto showrooms and bars. In fact, the study suggests that the average ESPN viewer is 37 percent more likely to visit a pub and/or tavern, and is 12 percent more likely to pop into a local dealership. Per Placed Insights, ESPN enthusiasts were particularly loyal to the General Motors browsing experience, demonstrating a 25 percent greater likelihood of visiting a GM showroom than the average consumer
See the original post:
Study: ESPN Fans Big on Cars, Bars
- 03/18/2015 • Web TV Players Turn Up the Heat on Cable Providers
- 03/09/2015 • ‘Once Upon a Time': Now We Know Why Maleficent Hates Snow and Charming – What’s Next?
- 02/27/2015 • ‘How To Get Away With Murder’ Returning For Season 2
- 02/11/2015 • Scandal Star Jeff Perry on the Show’s ‘Rabid’ Twitter Audience