/// Study: ESPN Fans Big on Cars, Bars

September 6, 2013  |  Media Week

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research from Placed, Inc. , a firm that marries consumer location-based data with TV usage patterns, ESPN viewers over-index appreciably in their patronage of auto showrooms and bars. In fact, the study suggests that the average ESPN viewer is 37 percent more likely to visit a pub and/or tavern, and is 12 percent more likely to pop into a local dealership. Per Placed Insights, ESPN enthusiasts were particularly loyal to the General Motors browsing experience, demonstrating a 25 percent greater likelihood of visiting a GM showroom than the average consumer

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Study: ESPN Fans Big on Cars, Bars


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