/// Bras in a Box and Netflix-Like Clothing Swaps? New Services Look to Disrupt Online Shopping.
Free at-home try-ons. Subscription socks in a box. Robot-chosen bras. If “regular” online retailers were starting to disrupt brick-and-mortar stores ten years ago, niche businesses like these now want to change the way we buy our clothes — and nab repeat customers in the process. I’ve been curious about these services because, frankly, I hate to shop. I’ve done at-home try-ons before — like Warby Parker eyeglasses — and subscribed to BirchBox for a while, which sends boxes of beauty samples for $10 a month. Could I possibly never have to shop for clothes again, either? The three services I’ve been testing the past couple weeks are StitchFix, Le Tote and True&Co. All three use computer algorithms to personalize the fit and experience for you, based on the information you provide in an online quiz. And all three cater to women — though there are similar options out there for men, like Trunk Club. [ See post to watch video ] StitchFix is both an at-home try-on service for clothes and an optional subscription service. The clothes kits, called “fixes,” often contain staples, like a good pair of black pants, but will also include a couple wildcards and accessories. You’ll pay a $20 “styling” fee for every fix you get. Le Tote is a clothing rental service — think RentTheRunway, but for everyday clothes — that sends you a regular rotation of items that might be outside of your usual style repertoire. You can keep these clothes for as long as you like, as you might a Netflix DVD, but the monthly rental fee is a hefty $49.
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Bras in a Box and Netflix-Like Clothing Swaps? New Services Look to Disrupt Online Shopping.
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