/// Bras in a Box and Netflix-Like Clothing Swaps? New Services Look to Disrupt Online Shopping.
Free at-home try-ons. Subscription socks in a box. Robot-chosen bras. If “regular” online retailers were starting to disrupt brick-and-mortar stores ten years ago, niche businesses like these now want to change the way we buy our clothes — and nab repeat customers in the process. I’ve been curious about these services because, frankly, I hate to shop. I’ve done at-home try-ons before — like Warby Parker eyeglasses — and subscribed to BirchBox for a while, which sends boxes of beauty samples for $10 a month. Could I possibly never have to shop for clothes again, either? The three services I’ve been testing the past couple weeks are StitchFix, Le Tote and True&Co. All three use computer algorithms to personalize the fit and experience for you, based on the information you provide in an online quiz. And all three cater to women — though there are similar options out there for men, like Trunk Club. [ See post to watch video ] StitchFix is both an at-home try-on service for clothes and an optional subscription service. The clothes kits, called “fixes,” often contain staples, like a good pair of black pants, but will also include a couple wildcards and accessories. You’ll pay a $20 “styling” fee for every fix you get. Le Tote is a clothing rental service — think RentTheRunway, but for everyday clothes — that sends you a regular rotation of items that might be outside of your usual style repertoire. You can keep these clothes for as long as you like, as you might a Netflix DVD, but the monthly rental fee is a hefty $49.
Read more from the original source:
Bras in a Box and Netflix-Like Clothing Swaps? New Services Look to Disrupt Online Shopping.
- 12/24/2013 • The One Big Question About RSA and Its Relationship With the NSA
- 09/27/2013 • Facebook Tweaks News Feed Algorithm to Show More Relevant Ads
- 01/25/2013 • Go West, Young Geek: Chris Dixon on Why He Became a Silicon Valley VC at Andreessen Horowitz and More! (Video)
- 06/23/2012 • Happy 100th Birthday, Alan Turing. Love, Silicon Valley.