/// AT&T Takes Its Aio Wireless Prepaid Service Nationwide

August 30, 2013  |  All Things Digital


AT&T plans to take its Aio Wireless brand nationwide next month, aiming to capture a bigger share of the no-contract cell service market. The company already had its AT&T GoPhone sub-brand, but with Aio it is aiming to establish a more fully separate brand identity. The company’s logo color, however, has drawn the ire of T-Mobile, which last week sued Aio, alleging trademark infringement and unfair business practices . AT&T has been testing the Aio brand in 11 southern U.S. cities, mostly in Florida. It launched in May in three cities — Tampa, Orlando and Houston. It sells a range of phones and has three service plans, ranging from $40 to $70 per month

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AT&T Takes Its Aio Wireless Prepaid Service Nationwide

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