YouTube ain’t just for kids anymore: older viewers start to embrace online video

/// YouTube ain’t just for kids anymore: older viewers start to embrace online video

August 29, 2013  |  Blog

Thought YouTube was just for teenagers? Think again: Older generations are increasingly turning to online video sites and TV catch-up services for their content needs, according to a new report from Ericsson’s Consumerlab (PDF download). 41 percent of respondents in the age bracket 65-69 stream videos more than once a week, according to the Ericsson report.

The survey, which is based on more than 17,000 online interviews with consumers in more than a dozen countries around the world, also surfaced some other interesting data points:

72 percent said that they watch video on their mobile devices at least weekly, and 42 percent do so outside of their home.

One in four people watch multiple things at the same time — like TV on the big screen and YouTube on their mobile phone — at least once a week.

11 percent of respondents have reduced and 11 percent have completely eliminated their pay TV subscription over the last 12 months, while 19 percent have increased their pay TV budget. In fact, Ericsson registered cord cutting everywhere but in China, where pay TV is still growing.

Also interesting: It may not surprise you that Netflix is by far the most popular way to access movies and TV shows online in the U.S., but it’s notable that Comcast’s Xfinity and Amazon Prime have now surpassed Apple’s iTunes, according to Ericsson.

Link:  YouTube ain’t just for kids anymore: older viewers start to embrace online video

GigaOM – Janko Roettgers


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