/// Jeremy Ettinghausen, Creative Director and Partner, BBH London and BBH Labs
Jeremy Ettinghausen is a Creative Director and Partner at BBH London and at BBH Labs, BBH’s R & D unit. Since joining in 2010 he has worked on Johnnie Walker, Barclays, Clarks, Yeo Valley and Christie’s and has been part of the team that launched robotify.me among other digital initiatives.
Previously he worked for 13 years at Penguin Books, most recently as Digital Publisher, where he launched a series of groundbreaking initiatives including the world’s first collaborative wikinovel and the first podcast from a trade publisher. He was responsible for We Tell Stories, the award-winning transmedia collaboration between authors and game-developers, We Make Stories, a story creation platform for children and the innovative myFryiPhone app for Stephen Fry’s volume of autobiography,The Fry Chronicles. He was also responsible for making Penguin the first publisher inside Second Life, where he bought virtual skin for William Gibson.