/// Fox Sports 1 Studio Shows Stumble Out of Gate

August 27, 2013  |  Media Week

After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience. According to Nielsen live-plus-same-day data, Fox Sports Live put up some very soft numbers in its inaugural week. After bowing to 476,000 viewers on Aug. 17 (Saturday 10:45 p.m.-midnight EDT), the studio show dropped to 120,000 viewers on the following night and a mere 72,000 viewers on Monday. (By way of comparison, the late edition of ESPN’s SportsCenter averaged 1.94 million viewers in the same slot.) By Tuesday, the highlights show had slipped to an average draw of 61,000 viewers during the 11 p.m. hour. In fact, ratings were so unsettled in late-night that the odd morning hour repeats generally out-delivered the live telecasts. For example, the Tuesday 2 a.m. repeat drew 87,000 viewers, or 21,000 more than the Wednesday 11 p.m. show. While last week’s FSL results may be a bit disconcerting for the Fox Sports crew, it’s perhaps best not to read too much into the early data. For one thing, we are in the midst of the sports world’s version of a black hole, as Major League Baseball is presently the only active member of the Big Four. Presumably, live sports, like the network's upcoming college football slate , will drive a greater cohort of enthusiasts to the highlights show. That said, other FS1 franchises are off to a disconcertingly poor start. Anchored by



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