/// Turner Eyes Fat Market for ‘Upwave’ Multiplatform Health and Wellness Brand

August 26, 2013  |  Variety

Turner Broadcasting System is launching its first lifestyle brand — Upwave — initially online before bringing it to TV, aimed at entertaining and informing health-conscious Americans on nutrition and fitness topics. The programmer sees opportunity to cater to a broad base of consumers looking to live healthier lifestyles, and rake in ad bucks from marketers… Read more

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