/// Are Tablet Users the New Couch Potato?

August 23, 2013  |  Variety

Tablet owners are turning into the kind of captive audience marketers have long been looking for. At a time when more TV watchers are skipping commercials than ever, tablet users are more likely to watch an ad, a new study by IPG Media Lab and YuMe has found. According to the companies, 85% of tablet… Read more

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