/// With iPhone C, Apple Could Take Smartphone Lead in China

August 21, 2013  |  All Things Digital


The lower-cost iPhone that Apple is expected to unveil next month could prove the answer to a relatively new problem facing the company: Slowing growth in China. China is currently Apple’s second-largest market, and CEO Tim Cook says be believes it will someday become the first. But recently the company’s momentum in the region has waned. In Apple’s third quarter, revenue from Greater China — which includes Hong Kong and Taiwan — slipped 14 percent year over year to $4.6 billion. That was a 43 percent decline from the previous quarter, one aggravated by a brutal 20 percent drop in sell-through in Hong Kong. A sharp drop in revenue for an important region, and troubling, but one for which Apple may already have a solution, in the form of the so-called iPhone C. According to Morgan Stanley analyst Katy Huberty, that iPhone, which is expected be a sort of mid-end version of Apple’s flagship smartphone could significantly boost Apple’s share of the massive Chinese smartphone market. Extrapolating from data culled from a survey of 2,000 Chinese mobile-phone owners, Huberty found that Chinese customers consider $486 to be an “acceptable” price range for the iPhone C.

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With iPhone C, Apple Could Take Smartphone Lead in China


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