/// Low Winter Sun Loses 55% of Key Demo in Second Frame

August 20, 2013  |  Media Week

The sun just got a lot lower: AMC's much-anticipated new cop drama Low Winter Sun lost more than half of its demo viewership in its second episode, logging a 0.5 among 18-49 year-old viewers versus last week's 1.1 rating . The total viewer number dipped, as well, with 41 percent fewer pairs of eyeballs (1.47 million) than last week. The show also lost 79 percent of its lead-in audience from smash hit Breaking Bad. It's not a good sign for the gritty Detroit-set show, which boasts a cast of several Motor City natives led by Brit actors Mark Strong and Rennie James. Reviews of the show have been mixed, with most observing that the cops-on-the-wrong-side-of-the-law path is pretty well-trod in a TV world that has already seen The Wire and The Shield. But it should probably be said that AMC's only straight-out-of-the-barrel smash was The Walking Dead—Mad Men in particular took years to gain ratings that approximated the critical attention the show has always received.

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Low Winter Sun Loses 55% of Key Demo in Second Frame

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