/// Garmin Navigates Its Way Into the Action-Camera Market, With the Virb

August 20, 2013  |  All Things Digital


It hasn’t been all rainbows and butterflies in recent years for Garmin, which has seen its portable navigation device business shrink due to the rise of the GPS-enabled smartphone. But the company is still plugging away in the outdoor and fitness market , and today it adds a new product to the line: An action camera. Called the Virb, this GoPro-competitor records video in 1080p HD and can capture 16-megapixel still images while it is recording video. It’s described as rugged but approachable — Garmin’s targeting families and normals in addition to adrenaline junkies — and is also waterproof up to 30 meters. Its high-resolution, 1.4-inch ambient-lit display is supposed to conserve more battery than a backlit display, with Garmin claiming up to three hours of video recording on one charge. And of course, it will mount to a wide variety of adventure gear — a helmet, a handlebar, a surfboard or paddleboard, Larry Ellison’s AC72 boat, Elon Musk’s Grasshopper rocket, you get the picture. There are actually two versions of the camera: The “regular” Virb for $300 and the Virb Elite for $400

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Garmin Navigates Its Way Into the Action-Camera Market, With the Virb



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