/// Swiftype Raises $1.7M for Site Search
You know how search engines are supposed to be unbiased and impenetrable to manipulation by self-serving interests? Well, that might apply to public search engines, but site search is a different ballgame. When it’s all your own content, there’s no such thing as spam or SEO. Swiftype, an 18-month-old startup, dynamically updates and reranks content based on factors like popularity, number of comments and partner relationships. Users can actually even drag and drop search results to change their order — the kind of thing that would seem totally unethical if it weren’t all their own content. Swiftype focuses solely on site search, and has 70,000 customers and 130 million queries per month. Customers pay $17 per month or more than $300 per month based on how big and complex they are.
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Swiftype Raises $1.7M for Site Search