/// Duck Dynasty Smashes Cable Ratings Records

August 15, 2013  |  Media Week

A&E’s Duck Dynasty is more addictive than quack. Season 4 of the wildly popular unscripted series premiered to record ratings Wednesday night, delivering 11.8 million viewers, of which 6.26 million were members of the target demo (adults 25-54). Per Nielsen, the Duck Dynasty opener also drew 6.33 million adults 18-49. The results make last night’s show the No. 1 series telecast in A&E history, among all key demos. “Thanks to its authentic and engaging characters Duck Dynasty has become more than just a reality show, it is a cultural phenomenon,” said David McKillop, general manager and evp of A&E, by way of announcing the big returns. “We would like to thank the Robertsons for their incredible partnership. We are all ‘ Happy, Happy, Happy .’” The 11.8 million total viewers cements Duck Dynasty’s standing as the most-watched unscripted telecast in cable TV history. (Sports are not included in this category.) As one might expect, Duck Dynasty positively scorched its broadcast competition, averaging a 5.0 rating in the 18-49 demo, beating the networks’ combined 3.4 by 47 percent. In head-to-head competition in the 10 p.m. slot, CBS aired a repeat of CSI (6.11 million viewers, 1.5 rating), while NBC countered with a new installment of its scripted series Camp (3.76 million, 1.0). Lastly, ABC delivered 3.5 million viewers and a 0.9 in the demo with The Lookout. This has been a banner week for ad-supported cable. On Sunday night, AMC returned its Emmy-winning drama Breaking Bad to a series-high 5.92 million viewers and a 2.9 in the dollar demo, a performance that was followed up on Monday by VH1’s Love & Hip Hop (4.13 million viewers, 2.2 rating). Duck Dynasty premiered in March 2012 to 1.81 million viewers and a 0.8 in the demo

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Duck Dynasty Smashes Cable Ratings Records


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