/// Intel: The PC Market Isn’t a Train Wreck. No Really
Last night the chipmaker Intel sought to make the case that the market for personal computes isn’t quite the train wreck that it appears to be. The venue was a gathering of journalists in a luxury box at New York’s Yankee Stadium, during last night’s 14-7 rout of the Los Angeles Angels . The latest and greatest Ultrabooks from companies like Acer, Lenovo, Dell, Toshiba and Sony were on display, all of them using the latest version of Intel’s Core processors. Most of them were designed with displays that do some form of tablet-like gymnastics, like the Dell XPS 12 and the Lenovo Yoga twisting this way and that to act more like a tablet. The even coincided with the release of the findings of an Intel-sponsored survey of 3,977 US adults taken in June by the research firm IDC, proclaiming that “there’s never been a better time to buy a new PC.” Here’s the highlights: 97 percent of respondents still consider their PCs to be their primary computing device; Of those, 41 percent say the intend to buy a new machine in the coming year; That number rises to 54 percent for parents and millenials. They consider access to their PC essential for daily existence. When asked what they would give up before losing access to their PC for a week, 73 percent said exercise, 71 said candy and sweets, 65 percent said caffeine, 58 percent said TV, and 33 percent said their car.
Continue reading here:
Intel: The PC Market Isn’t a Train Wreck. No Really
- 01/24/2017 • Anomaly Los Angeles Wins Diet Coke Creative Review
- 01/09/2017 • Unruly’s 2017 Predictions on Changing Media Consumption Behaviors
- 12/14/2016 • This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound
- 11/23/2016 • Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive