/// CNN’s Remodeled Digital Platform Looks Really Expensive

August 14, 2013  |  Media Week

You can watch CNN on CNN.com as of this morning. It's in a little window in a corner of the site, running live from 7 a.m. to 11 p.m., and over the next few months, it's one of the few things about CNN's digital presence that won't change. CNN head of digital KC Estenson told reporters at a press conference this afternoon that the proliferation of Web-ready devices “has taxed our system incredibly—as soon as something springs up, it gets shut down. The Nook, for example, is just starting to gain traction.” President of CNN Worldwide Jeff Zucker, in a rare personal appearance, emphasized the importance of the network's digital properties: “This is as important a priority as anything that's going on in the company,” he said. In line with that dedication to digital, CNN is rolling out a major overhaul of its website, which will employ responsive design—meaning the site's layout will automatically adjust to fit the screen of any device a reader happens to be using.



Leave a Reply