/// Breaking Bad Returns to Record Ratings

August 12, 2013  |  Media Week

The countdown to the end of AMC’s Breaking Bad began on a high note Sunday night, as the Emmy Award-winning show delivered record ratings. According to Nielsen fast nationals, the midseason scared up 5.92 million viewers, of which 3.64 million were members of the all-important 18-49 demo. Both deliveries marked all-time highs for Breaking Bad; by comparison the July 15, 2012, opener drew a then-record 2.93 million viewers. Having earned a 2.9 rating in the dollar demo, Breaking Bad’s 9 p.m. showing nearly beat all three broadcast networks combined. Preliminary data put CBS’ Unforgettable at a 1.3, ABC’s Whodunnit? at a 1.1 and a repeat of Law & Order: SVU on NBC at a 0.7. Roll those numbers up into one and the Big Three eked out a win by just two-tenths of a ratings point. “We are so pleased and gratified by [the] viewer response,” said AMC’s president and general manager, Charlie Collier , by way of announcing the triumphant return of Walter White and Co.

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Breaking Bad Returns to Record Ratings


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