/// YuMe Video Ad Network IPO Prices Below Expectations
Another video ad network is set to go public, and investors don’t seem to be excited about this one, either: YuMe, which will start trading on the NYSE tomorrow, had hoped to sell its first shares at $12 to $14 a piece ; instead the company reportedly got $9 a share . In June, video ad network Tremor also priced below expectations , and its shares fell on the first day of trading and haven’t recovered .
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YuMe Video Ad Network IPO Prices Below Expectations