/// The Color Purple: Yahoo Tries to Excite Consumers With Month-Long New Logo Reveal

August 7, 2013  |  All Things Digital


In yet another flashy PR effort under Yahoo CEO Marissa Mayer, the company’s marketing arm has ginned up an effort to get consumers talking about a new logo it plans on launching in a month and had previously signaled it was working on. While it has apparently already selected a new design, the Silicon Valley Internet giant is going to keep us cooling our heels and will be showing off 30 different logos. There will then be a big September 4 reveal under an effort called, of course, “30 Days of Change.” The first possible — which looks kind of skinny to me to rate — is above. The company has changed its logo since it was founded in the mid-1990s, but not in a dog’s age. While the anticipation is not quite like waiting to see what happened in the recent season finale of “Game of Thrones” — will it be fuchsia or will it be violet or will it be purple is not quite the same as the Red Wedding — we’ll try our best to get all psyched. But, to do so, I am definitely going to need a very big dose of Carly Simon:

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The Color Purple: Yahoo Tries to Excite Consumers With Month-Long New Logo Reveal


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