/// AOL to Pay $405 Mil for Video-Ad Startup Adap.tv

August 7, 2013  |  Variety

Promising make buying Internet video advertising easier — and more TV-like — AOL announced a pact to acquire Adap.tv, which operates a global online video advertising platform, for $405 million in cash and stock. The Adap.tv “programmatic” platform provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online… Read more

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