/// With Shine, Misfit Says It Has Made a Wearable You’ll Actually Want to Wear

August 6, 2013  |  All Things Digital


This week, a small, round, metal device will go on sale in the Apple Store. It has little lights on it. You snap it into a wristband or necklace, or on your shoe or belt. When you tap it, some of the lights will glow, relaying information to you. In a previous generation of tech, this token-like gadget, called the Shine, might go unnoticed on store shelves. It might be brushed off as jewelry, which, actually, is what it’s supposed to look like. But in the age of the “quantified self,” we wear our tech and crunch our own, personalized versions of big data. Instead of just using technology for productivity, or for communication, we are gazing ever more deeply at our our own navels, and analyzing the heck out of how active they’ve been today. The Misfit Shine joins at least three other wearable products on Apple Store shelves, including the Jawbone Up, the Nike+ FuelBand and various versions of the Fitbit. Like the Fitbit Flex, the Shine will retail for $100. In many ways, the Shine works much same way the others do: It has a tri-axis accelerometer. It records your activity data throughout the day and syncs wirelessly to an app on the iPhone. The app tells you to place the body of the Shine against your iPhone screen to sync the data. This borders on hokey; in my limited experience with the Shine, a tap on the phone’s screen will perform the same function. But the Shine, in addition to boasting a prominent co-founder (former Apple CEO John Sculley), a successful crowdfunding campaign, and more than $8 million raised from Peter Thiel’s Founders Fund and Vinod Khosla’s Khosla Ventures, has a few features that might catch consumers’ eyes, or necks, or wrists. First, its design: The wristband — watch? — is all metal, made of a matte-aluminum material that’s both elegant and utilitarian. “Our main goal is wearability,” co-founder Sonny Vu said in an interview earlier this year with AllThingsD . “We have to make wearable technology wearable. Right now, it’s a lot of plastic out there

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With Shine, Misfit Says It Has Made a Wearable You’ll Actually Want to Wear


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