/// Blackout Has Negligible Impact on CBS Ratings

August 6, 2013  |  Media Week

While the four-day blackout of the CBS signal in select Time Warner Cable markets thus far has had a negligible impact on prime time ratings, the broadcaster did see some shrinkage in deliveries of its new summertime hit. According to Nielsen live-plus-same-day data, CBS’ Under the Dome on Monday night saw its overall deliveries drop 9 percent to 10.4 million viewers, down from 11.4 million the previous week. Adults 18-49 fell 7 percent, or two-tenths of a ratings point, to a 2.6, while the target demo (adults 25-54) dropped 11 percent to a 3.4. The declines would hardly be worth mentioning if Dome weren’t such a model of consistency. In four consecutive weeks (July 8-July 29), Dome has drawn a 2.7, 2.7, 2.8 and 2.8 in the 18-49 demo while delivering a 3.5, 3.5, 3.7 and 3.8 among the 25-54 set. For all that, the ratings losses had very little impact on CBS’ nightly numbers. Per Nielsen, the network on Monday night averaged a 1.5 in the 18-49 demo, an identical result to its prime time average on July 29. Overall deliveries dropped just 3 percent from an average 5.65 million viewers a week ago to 5.49 million on Monday night. It’s also worth noting that Under the Dome faced stiffer competition on ABC. The post-Bachelorette wrap-up, After the Final Rose, drew 8.31 million viewers and a 2.5 in the demo in the 10 p.m. hour

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Blackout Has Negligible Impact on CBS Ratings


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