/// ABC Wraps Its Upfront Business, With Volume Down Slightly

August 1, 2013  |  Media Week

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing CPM increases in the 7 percent to 8 percent range. Volume estimates vary, although buyers said that ABC isn’t likely to have dropped more than 5 percent. Having finished the season down 12 percent in the 18-49 demo , ABC had fewer gross ratings points to sell in this year’s upfront. Compared to its rivals, the alphabet net tends to hold onto a bit more inventory for scatter; as such, buyers estimate that ABC’s sell-out rate is in the neighborhood of 75 percent. With scatter strengthening as the year progresses, ABC could find itself in a relatively enviable position when the 2013-14 season begins. The network boasts two of the most buzzworthy new shows in the sci-fi/adventure strip Marvel’s Agents of Shield

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