Archive for July, 2013

Yuliana Slashcheva to Lead Russian Network CTC

July 30, 2013  |  Variety  |  No Comments

LONDON — Leading Russian broadcaster CTC Media, which operates free-to-air nets CTC, Domashny and Peretz, has tapped Yuliana Slashcheva as CEO. She replaces Boris Podolsky, who leaves the company to pursue other interests, the company said Tuesday. Slashcheva was most recently the prexy and CEO of Mikhailov and Partners, which is Russia’s largest strategic communications... Read more

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Facebook Jumps Into the Games Publishing Biz

July 30, 2013  |  All Things Digital  |  No Comments

Game on. After years of being strictly a platform for gaming companies to distribute and promote their titles, Facebook on Tuesday unveiled its new mobile games publishing initiative, aiming to back a select handful of gaming outfits to increase distribution across the social network. The foray is the first time that Facebook will take a direct cut of partner gaming company revenues in exchange for a host of resources that only Facebook can provide, including highly targeted advertising to Facebook gamers, analytics tools and prolonged collaboration with Facebook’s gaming department. In return, Facebook finds itself a new revenue stream — and a potentially lucrative one if any of these games go viral on the company’s network. The idea, as I understand it, is to focus on the small-to-medium-sized gaming studios, the outfits that would otherwise be drowned out underneath the massive advertising budgets that major gaming studios have, or perhaps lost amid the many, many selections in Google Play and the Apple App Store. Though if the program sees success, I’m not sure how long that size-restriction will last. “With more than 800 million monthly users in our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience,” the company said in a blog post on Tuesday morning. I wrote about a potentially contentious part of the new initiative last week, as Facebook plans to test alternative ways to promote the games across its network. One of those, at the time, included suggesting new mobile games inside your notifications tab , an approach that could tick off Facebook users who don’t want advertisements where they don’t typically expect them. But Facebook contends that any experimentation it does with distributing its partner games will be targeted to existing gamers — in other words, focusing on people who actually want to play games on Facebook. “This program is designed to reach people who already play games on Facebook with new games that may interest them,” the company said. The effort kicks off Tuesday with about ten partner studios; Facebook asks any other interested parties to apply on Facebook’s game publishing page.

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Discovery CEO Zaslav Declares OWN Cash-Flow Positive

July 30, 2013  |  Media Week  |  No Comments

Discovery Communications missed the mark on its fourth-quarter earnings report today, off from analyst predictions by 8 cents (at an opening price of 82 cents a share), and missing predictions for revenue by $10 million.

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Why the Ad Agency in CBS’s New Robin Williams Sitcom Looks a Lot Like Leo Burnett

July 30, 2013  |  Media Week  |  No Comments

If CBS's The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a consultant and executive producer on the fall comedy—and in fact, inspired the show, which marks the network series return of former Mork from Ork Robin Williams. It's no accident, then, that the pilot has the fictional ad folks working on a campaign for McDonald's, one of Burnett's biggest clients. (They want pop star Kelly Clarkson to shill burgers. "I don't do jingles," she sniffs, but eventually belts out a meat-loving ditty).

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The evolution of the community manager: inside Etsy

The evolution of the community manager: inside Etsy

July 30, 2013  |  Blog  |  No Comments

Etsy, the e-commerce website for niche artisan goods, thinks of itself as a community of artists, creators and collectors. The site's community managers hold events, create webinars and curate collections, and blog about success stories on the site. They also help maintain and strengthen the social features of the site, which has 25m members, 1.8m Twitter followers and 1m Facebook likes. To understand how Etsy is harnessing the power of community, the Media Network caught up with David Morgan, its social media co-ordinator, and Matthew Doris, head of new markets and seller development for Etsy Europe. How has the role of community

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The role of sharing: advertising in the age of social media

The role of sharing: advertising in the age of social media

July 30, 2013  |  Blog  |  No Comments

During a commercial break amid the annual Macy's fourth of July celebration on NBC, two commercials aired within minutes of one another that underscored a new era of advertising. The first was an ad for Macy's itself, a compilation of real user-submitted footage taken by Macy's shoppers and fans throughout the US. The American Icons crowdsourcing effort has paid big dividends. Then, just a minute later, I found myself watching a different variation of the same formula: Canon produced a collection of slow-motion clips of kids spinning and jumping while competing at a fierce soccer match. Both commercials feature montages of

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Apple’s Latest iOS 7 Beta Hints at Fingerprint Sensor iPhone

July 30, 2013  |  All Things Digital  |  No Comments

The latest beta of iOS 7 contains a string of code that suggests Apple is bringing a new and important feature to the forthcoming operating system: a fingerprint sensor. Uncovered by developer Hamaz Sood , the code seemingly references a biometric scanner built into a future iPhone’s home button. For what purpose? Biometrically verified identity seems a likely candidate. An intriguing feature that could be used not just for iOS device security but for purchase authentication and the like as well. Caveat: beta features don’t always find their way into final releases.

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ITV Acquisition Spree Boosts H1 Revenues

July 30, 2013  |  Variety  |  No Comments

U.K. private broadcaster ITV has reported a boost in revenues in the first half of the year, largely driven by an acquisition spree in its production unit. The company told investors on Tuesday that continued growth in ITV Studios, its production arm, which helped boost its pre-tax profits by 16% to £270 million ($414 million),... Read more

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Media, left out of the relationship

Media, left out of the relationship

July 30, 2013  |  Blog  |  No Comments

Note who’s missing in Tanzina Vega’s New York Times story today about the monster merger of ad agencies Publicis and Omnicom. Media — TV, radio, magazines, newspapers, online — are nowhere to be seen. This merger, they all say, is about the ad agencies joining together to defend at the 11th hours against the real behemoth in the business, Google, as well as Facebook and Twitter. And the battleground is Big Data (when did that become a proper noun?) — that is, knowing about people, or having a relationship with them. I’ve been arguing that media should stop thinking they’re in the

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Police chief challenges social media firms to tackle online abuse

Police chief challenges social media firms to tackle online abuse

July 30, 2013  |  Blog  |  No Comments

A senior police chief has said that people have the right to use Twitter and Facebook without being subjected to harassment and abuse, as he challenged social media companies to crack down on rape threats and other offences committed using their services. Andy Trotter, who leads on social media for Britain's police forces, told the Guardian he feared that "a whole new tranche" of web-based hate crimes could "cause great difficulty for a hard-pressed police service" trying to deal with what could amount to thousands of allegations. He said that social media companies such as Facebook and Twitter must have the ingenuity

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