/// Rob Glaser Talks About New Social Casino Sweepstakes — Will It Be RealNetworks’ Golden Ticket? (Video)
Rob Glaser dropped by the global HQ of AllThingsD to talk about a new offering that RealNetworks is rolling out today as part of its efforts to turnaround its fortunes. Literally — with a sweepstakes. Glaser, a former Microsoft exec who founded the Seattle-based company 18 years ago, returned to the digital media company a year ago to attempt to revive its fortunes, which have fallen in recent times. One of the ways that Glaser said he has done so has been to cut a myriad of projects and then double down on a single major initiative in each of its three units, which include the RealPlayer service, mobile media offerings, and its GameHouse gaming unit. Today, that’s the focus with the rollout in its Facebook social casino game, now called Casino Plus, which will begin to offer a monthly $100,000 Golden Dreams cash sweepstakes to entice players to play more for the chance to enter the contest. The goal is to collect a certain number of “Golden Tickets” for the sweepstakes. It’s not real-money gaming, of course, which Glaser said is too far away from becoming legal in the U.S. to make any kind of difference to RealNetworks’ bottom line. Instead, the very legal sweepstakes is a different kind of incentive. RealNetworks said that the cash sweepstakes “will be available to Facebook users in 31 states and Washington DC beginning tomorrow, August 1, 2013,” noting that those who live outside these areas will be eligible to enter a monthly virtual coins sweepstakes. Due to rules, anyone can enter the sweepstakes without playing by filing out certain forms to do so.
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Rob Glaser Talks About New Social Casino Sweepstakes — Will It Be RealNetworks’ Golden Ticket? (Video)