/// Why the Ad Agency in CBS’s New Robin Williams Sitcom Looks a Lot Like Leo Burnett
If CBS's The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a consultant and executive producer on the fall comedy—and in fact, inspired the show, which marks the network series return of former Mork from Ork Robin Williams. It's no accident, then, that the pilot has the fictional ad folks working on a campaign for McDonald's, one of Burnett's biggest clients. (They want pop star Kelly Clarkson to shill burgers. “I don't do jingles,” she sniffs, but eventually belts out a meat-loving ditty).
- 03/17/2017 • CP+B L.A. Hires a New Global Creative Leader on the PayPal Account
- 03/08/2017 • Jamie Drake on Designing for Michael Bloomberg and China’s New Millionaires
- 03/02/2017 • Looking for an Internship in Advertising? This Agency Will Give You a Job Instead
- 03/01/2017 • UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf