/// Why the Ad Agency in CBS’s New Robin Williams Sitcom Looks a Lot Like Leo Burnett
If CBS's The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a consultant and executive producer on the fall comedy—and in fact, inspired the show, which marks the network series return of former Mork from Ork Robin Williams. It's no accident, then, that the pilot has the fictional ad folks working on a campaign for McDonald's, one of Burnett's biggest clients. (They want pop star Kelly Clarkson to shill burgers. “I don't do jingles,” she sniffs, but eventually belts out a meat-loving ditty).
- 01/04/2017 • Ad of the Day: Facebook Creative Shop Built Chevrolet’s New Year’s Ads Around 360 Video
- 12/19/2016 • The 4 Largest Holding Companies Are Now Involved in Federal ‘Bid Rigging’ Probe
- 12/06/2016 • Ad of the Day: Kids Act Out Romeo & Juliet in Apple’s Charming New iPhone 7 Spot
- 11/22/2016 • Ad of the Day: Homebuyers Start Turning Into Their Parents in Progressive’s New Ads