/// Why the Ad Agency in CBS’s New Robin Williams Sitcom Looks a Lot Like Leo Burnett

July 30, 2013  |  Media Week

If CBS's The Crazy Ones seems like a day at Leo Burnett in Chicago, there's a good reason for that. The agency's executive creative director, John Montgomery, works as a consultant and executive producer on the fall comedy—and in fact, inspired the show, which marks the network series return of former Mork from Ork Robin Williams. It's no accident, then, that the pilot has the fictional ad folks working on a campaign for McDonald's, one of Burnett's biggest clients. (They want pop star Kelly Clarkson to shill burgers. “I don't do jingles,” she sniffs, but eventually belts out a meat-loving ditty).

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Why the Ad Agency in CBS’s New Robin Williams Sitcom Looks a Lot Like Leo Burnett


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