/// What the Publicis-Omnicom Merger Means to Media Owners

July 29, 2013  |  Media Week

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be set off by each successive activation (the hopping of regulatory hurdles, the alignment of cultures, the streamlining of clients) will lead to a relatively simple result—a near-exponential increase in the amount of leverage the new entity will bring to bear in its dealings with media owners. Because a latency period will elapse before the two companies are integrated, the impact of the merger isn’t likely to be felt until mid-2016 at the very earliest. But while the resulting superstructure would seem to pose a threat to media holding companies, most of the people who actually touch the money say that the significance of the merger is overblown. If precedent is anything to go by, television ad sales execs in particular aren’t likely to see much upside to the creation of Publicis Omnicom Group . The formation of WPP's



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