/// Yahoo Plans Splashy New San Francisco Digs (and Dreams of Neon Billboard’s Return)
Justin Sullivan, Getty Images News According to multiple sources close to the situation, Yahoo is close to signing a lease for a splashy new San Francisco outpost to keep up with the fast growth of other Web companies that have opened high-profile offices here. Yahoo’s Mayer apparently is hoping for a big PR announcement of the space in San Francisco, much as she did with a recent news that the company was opening new digs in Times Square in Manhattan recently, in the former offices of the New York Times. Mayer apparently likes old media locations. While the company has been looking at a number of locations in an increasingly tight office real estate market in San Francisco, it has zeroed in on a large amount of space in the famed San Francisco Chronicle building at 5th and Mission Streets. That is now the location of Square, the high-profile online payments company which did a handsome redo of its office there. It is expected to vacate and move to an even swankier new space nearby by the end of September. It’s not clear if Yahoo has actually signed the lease there or how many floors it will take, but sources said that the deal is in advanced stages. Yahoo, whose main headquarters are in Sunnyvale, Calif. in the heart of Silicon Valley, already has a large location in San Francisco that houses several hundred sales, engineering and other employees over three floors. But it is located in a nondescript office tower in the duller financial district of the city and not in the more hip environs south of Market Street, which has seen a major renaissance over the last two years due to the opening of numerous Internet companies. That’s where companies like Twitter, Airbnb, Square and also many Sand Hill Road venture firms have built dramatic and highly designed offices. In addition, companies with existing big Silicon Valley campuses, such have Google, have also located fast-forward spaces in San Francisco. In fact, the search giant is apparently now dramatically expanding its footprint at its SF HQ in Morgan Stanley’s Hills Plaza building, which is right at the foot of the Bay Bridge on the city’s waterfront. As does Google, so copies Yahoo these days — from free food to trendy offices. In fact, sources said Yahoo CEO Marissa Mayer — who was a longtime Google exec — has been eager to up the company’s attractiveness to younger entrepreneurs, which includes providing appropriate urban digs within a stone’s throw to twee coffee roasters and ironic donut purveyors. There are, obviously, no molasses, Guinness-soaked pear donuts easily found in Sunnyvale.