/// YouTube Turns to TV, In-Theater Ads to Speak to Geeks
YouTube is tapping into old media to push geeky Internet videos. In its biggest traditional media campaign to date, YouTube plans to run TV and in-theater advertising to promote next month’s “Geek Week,” aiming to drive young auds to a range of sci-fi, superhero, cosplay, animation and other nerd-skewing content across 100-plus channels. The Google-owned… Read more
- 05/26/2016 • What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It?
- 05/19/2016 • European Union Mulls 20% Content Quota for Netflix and Amazon Prime
- 05/18/2016 • How Moleskine Went From Parisian Scribble Pad to Global Icon
- 05/16/2016 • Warren Buffett’s Berkshire Hathaway Takes Stake in Apple Worth More Than $1 Billion