/// YouTube Turns to TV, In-Theater Ads to Speak to Geeks
YouTube is tapping into old media to push geeky Internet videos. In its biggest traditional media campaign to date, YouTube plans to run TV and in-theater advertising to promote next month’s “Geek Week,” aiming to drive young auds to a range of sci-fi, superhero, cosplay, animation and other nerd-skewing content across 100-plus channels. The Google-owned… Read more
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