/// YouTube Turns to TV, In-Theater Ads to Speak to Geeks

July 24, 2013  |  Variety

YouTube is tapping into old media to push geeky Internet videos. In its biggest traditional media campaign to date, YouTube plans to run TV and in-theater advertising to promote next month’s “Geek Week,” aiming to drive young auds to a range of sci-fi, superhero, cosplay, animation and other nerd-skewing content across 100-plus channels. The Google-owned… Read more

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