/// Electronic Arts’ Top Retail Partner? Apple.

July 24, 2013  |  All Things Digital


The Simpsons: Tapped Out by Electronic Arts For games publisher Electronic Arts, brick-and-mortar stores have historically generated the bulk of its sales. But not anymore. Reporting first-quarter earnings this week, EA said that digital sales have surpassed those made through physical outlets. The company’s top retail partner for the period? Not GameStop. Not Walmart. Not Amazon. Apple. “Our quarter was notable for its strong digital sales,” EA COO Peter Moore explained . “To that end, Apple was EA’s biggest retail partner as measured by sales. That is a first.” That’s quite a milestone for EA and Apple, both. Remember, EA is the world’s third-largest gaming company. Moore didn’t say exactly how much revenue Apple was responsible for. But, of $495 million in total revenue EA posted for the quarter, $378 million was digital, and $90 million of that originated on smartphones and tablets. So, some portion of that. Not a huge number, but big enough, and one that speaks to Apple’s growing importance in the gaming space

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Electronic Arts’ Top Retail Partner? Apple.


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