/// NBC Sports Drives Off With Nascar Rights

July 23, 2013  |  Media Week

On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap. According to multiple sources, ESPN will not renew its rights deal with the stock car racing franchise, to which it is contracted through 2014. ESPN and sibling network ABC broadcast the final 17 races of the Nascar Sprint Cup Series , including the 10-race Chase (September-November). ESPN’s eight-year Nascar pact is valued at $270 million per season, or $2.16 billion altogether. Nascar chairman and CEO Brian France is expected to announce that it has signed a long-term deal with NBC Sports today at 3 p.m. EDT. NBC and the 24/7 NBC Sports Network will begin airing Nascar Sprint Cup races in July 2015. UPDATE: NBC and Nascar confirmed the deal shortly after 3 p.m. Tuesday, saying they have reached a 10-year pact (2015-2024) that gives NBC the rights to the races currently covered by TNT and ESPN/ABC Sports. The majority (13) of NBC’s 20 Sprint Cup races will air on NBCSN, while the remainder will appear on the broadcast flagship. NBC has also picked up the rights to the 19 Nascar Nationwide Series races. “NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports…so we are thrilled with the commitment they have made to Nascar and its future,” France said

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NBC Sports Drives Off With Nascar Rights



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