Do Good Better Tackles Future of Impact Marketing

/// Do Good Better Tackles Future of Impact Marketing

July 22, 2013  |  Blog, Do Good Better, newsdesk

Thought Leaders of Social Good Share Innovative Initiatives Used By Brands and Media to Evolve and Expand Social Innovation

New York, NY- (July 22, 2013) – TALK NYC has announced Do Good Better: Innovation in Impact Marketing, a conference bringing New York’s best and brightest in technology, marketing, advertising, and digital media, all in one location on Wednesday, July 31, at the Crosby Street Hotel. Our distinguished thought leaders will engage with each other and with guests to explore how creativity and business can help to create new, effective, and impactful measures to further tackle solving our world’s most pressing social issues.

Do Good Better: Innovation in Impact Marketing will have brands, non-profits, foundations, marketers, and advertisers connect with each other to stir a melting pot of ideas and wisdom, examining past endeavors of social good and social entrepreneurship, the current state of impact marketing, and the future of social innovation.

“There is a firm belief that I hold where the best ideas in business and creative, once combined, can become those that serve as fertile ground for creating new ideas to propel a movement for the greater good of the world”, says Derek Smith, founder of TALK NYC and Do Good Better. Jeremy Heimans, the Co-founder and CEO of Purpose shared his thoughts about joining Do Good Better, saying “We urgently need to raise the bar to help brands with a real purpose emerge from a sea of generic or disingenuous cause marketing. I’m thrilled that a high-level gathering has been convened to do just that!” The conference will cover a range of topics, from the newest platforms being created and the creation of deep connections between business strategy and social responsibility, to challenging and improving the impact marketing models of today.

Speakers* set to take the stage at Do Good Better include:

  • Jeremy Heimans, Co-founder and CEO, Purpose

  • Andrew Essex, Co-founder and Vice Chairman, Droga5

  • Sheena Wright, President and CEO, United Way New York City

  • Jeffrey Hollender, Founder/Co-founder, Hollender Sustainable Brands/Seventh Generation

  • Jo Confino, Executive Editor, The Guardian

  • Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving

  • Christopher Gebhardt, GM and Executive VP, TakePart/Participant Media

  • Linn Parrish, Vice President of Public Relations, Panera Bread

  • Peter Twyman, CEO, Keep a Child Alive

  • Lee Hirsch, Documentary Filmmaker

  • Aman Singh, Editorial Director, CSRwire

  • Joel R. Johnson, SVP Account Planning, GMMB

  • Jennifer Krupey, SVP Strategist, GMMB

  • Christine Church, Director of Marketing, The National Campaign To Prevent Teen and Unplanned Pregnancy (Bedsider Campaign)

  • Gary Bagley, Executive Director, New York Cares

  • Morra Aarons-Mele, Founder, Women Online and The Mission List

  • Paull Young, Director of Digital, charity: water

  • James Windon, Vice President of Revenue, Causes

  • John C. Havens, Founder, The H(app)athon Project

  • Lisa Hyman, Partner and SVP of Integrated Marketing, LeadDog Marketing

*Subject to change

Our advisory board:

  • David Eastman, CEO, JWT North America

  • David Shulman, CEO, Organic

  • Joel R. Johnson, SVP Account Planning, GMMB

  • Jeremy Heimans, CEO and Founder, Purpose

  • Morgan Spurlock, Filmmaker

Additional speakers for the Do Good Better conference on impact marketing will be announced on Talk NYC’s website. Please check our page regularly for additional updates.

Registration can be completed by visiting

Please note that space is limited.

Sponsors of Do Good Better: Innovation in Impact Marketing include Chase Community Giving, Corbis Images, a leading digital media company, GMMB, and CSR Wire.


TALK NYC is the space for inspiring conversations. Our network of emerging and established leaders come together at a series of intimate and illuminating gatherings we call Rounds, to discover, define and exchange the ideas that will shape the future of the entertainment, media, advertising and technology industries. Rounds are led by our Talkers, who come from the best shops in the New York City area, and are selected for their diverse backgrounds, their current and future influence, their deep knowledge, and their inspiring visions of the future. Expect to meet current and future CEOs, CMOs, CDOs, SVPs and VPs from some of the most dynamic and vital firms shaping the future of media, in some of the most captivating locations in Manhattan.

About Chase Community Giving

Chase Community Giving leverages the power of social media to help decide how some of Chase’s charitable dollars are allocated. This program was developed by Chase to complement its charitable giving, which totals over $150 million annually. Chase Community Giving relies on its more than 3.8 million fans on Facebook and Chase customers to help decide which local nonprofits receive grants. Since its inception in 2009, Chase Community Giving has helped direct over $30 million to thousands of charities across the country representing a wide range of causes such as building schools in Africa, providing food and shelter to the homeless, and supporting the performing arts.

About Corbis

Corbis is a leading digital media company and entertainment consultancy empowering advertisers, publishers, brands, and other media producers to break through the clutter by accessing and integrating with the world’s great creative content.

Through its branded websites Corbis Images, Corbis Entertainment, Corbis Motion, and Veer, the company helps the creative community produce distinctive work for websites, magazines, newspapers, books, television and films.

Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.

About GMMB

GMMB is an engagement communications firm dedicated to creating real and lasting change in the world. We combine the winning mindset of elections with the creativity and discipline of brand marketing. That’s how we change minds and behaviors, laws and votes. GMMB was a lead agency for President Obama’s 2008 and 2012 campaigns and works on behalf of several the world’s largest foundations, leading public interest groups and trade associations, federal and state government agencies and corporations.

About CSR Wire

CSRwire is a digital media platform and the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically just and environmentally sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. Through innovative techniques and strategic partnerships, CSRwire continues to expand its content, communication technology and distribution channels exponentially.

Press inquires: Arzi Rachman, | (917)-251-2442


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