/// The Five Best Brand Activations We’ve Seen at Comic-Con
There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat for its Assassin's Creed franchise that fired cannons over the water outside the San Diego Convention Center yesterday, briefly resulting in worries that a bomb had gone off.) So, here are the five best gimmicks we've seen so far—gags that go beyond inflatables and exclusive footage. Some simply go for size—like Cartoon Network's several-stories-tall Teen Titans, pictured above—but some are truly inventive. Check out all five here.
- 11/19/2015 • South Park Hysterically Satirized Ad Blocking and Sponsored Content
- 08/31/2015 • Here’s How Brands Can Make a Splash on The Late Show With Stephen Colbert
- 06/01/2015 • Millennials Favor Facebook Over TV for Political News
- 06/01/2015 • NBCU Sales Chief Shares Her Strategy for Upfront Negotiations