/// The Five Best Brand Activations We’ve Seen at Comic-Con
There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat for its Assassin's Creed franchise that fired cannons over the water outside the San Diego Convention Center yesterday, briefly resulting in worries that a bomb had gone off.) So, here are the five best gimmicks we've seen so far—gags that go beyond inflatables and exclusive footage. Some simply go for size—like Cartoon Network's several-stories-tall Teen Titans, pictured above—but some are truly inventive. Check out all five here.
- 01/16/2015 • NBC Says It Will be a ‘Huge Disappointment’ if Super Bowl Doesn’t Break Ratings Records
- 11/19/2014 • How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to its Most Radioactive
- 09/19/2014 • NBC’s New Fall Shows, From Best to Worst
- 09/18/2014 • Do TV And Advertising Still Belong Together?