/// The Five Best Brand Activations We’ve Seen at Comic-Con
There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat for its Assassin's Creed franchise that fired cannons over the water outside the San Diego Convention Center yesterday, briefly resulting in worries that a bomb had gone off.) So, here are the five best gimmicks we've seen so far—gags that go beyond inflatables and exclusive footage. Some simply go for size—like Cartoon Network's several-stories-tall Teen Titans, pictured above—but some are truly inventive. Check out all five here.
- 11/23/2016 • 2 Students Turned November Into Brandsgiving With These Incredible Mockups
- 11/03/2016 • The Story Behind That Ridiculous 97% Conference Twitter Account
- 10/19/2016 • Why Agencies Should Spend More Time and Effort Retaining Their Strategy People
- 10/17/2016 • Brands Are Throwing Out Gender Norms to Reflect a More Fluid World