/// Biz Stone to Facebook: Go Freemium

July 19, 2013  |  All Things Digital


Asa Mathat / AllThingsD.com Everyone has an opinion on what Facebook is doing wrong in terms of its business (especially financial analysts). But here’s an opinion perhaps worth listening to. Biz Stone, co-founder of Twitter, has another idea for Facebook to make money: Go freemium. Stone, who said he just started using Facebook regularly again after a long hiatus, doesn’t like Facebook’s ads — a common refrain from many who use the service. “However, ads on the service are universally tolerated because that’s what makes Facebook free and free is nice,” he wrote in a post on Medium , the blogging platform startup founded by his old Twitter partner Evan Williams. His answer? If you can’t do ads right , do away with them. Or at least give users the option to do so. “For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too,” he wrote. “If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby.” A funny thought, especially considering the concerns around monetizing Twitter with ads in its early days. The implication, I figure, is that if you want to include ads, they have to be relevant, well-targeted and unobtrusive

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Biz Stone to Facebook: Go Freemium


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