Digitally Delivering Social Good

/// Digitally Delivering Social Good

Participant Media is the company behind a few notable films that have been released in the past few years, including An Inconvenient TruthWaiting For SupermanFood IncGood Night & Good LuckCharlie Wilson’s WarContagionThe Help, and others.

TakePart.com serves as Participant Media’s digital arm, and is a leading source for delivering the most important issues that shape our lives through socially relevant news, features, opinion, entertainment and information. It is now one of the largest cause-oriented communities online, and much of its success in promoting social good through the internet is due to another guest that will be joining Do Good Better: Innovation in Impact Marketing.

Meet Christopher Gebhardt.

Christopher Gebhardt joined Participant Media in September 2008 to lead the start up of Participant’s digital division, the hub of which is takepart.com.   Participant’s digital and social media footprint has grown to one of the largest cause-oriented communities online. Chris took on a new assignment in 2013 to develop and launch Participant/TAG, a new division offering cause marketing services and consulting to brands and foundations.
Prior to joining Participant, Gebhardt ran his own start-up media firms, beginning in 2003 with Integrated Entertainment Partners, a branded content consultancy that was later acquired by The Firm, where he handled such clients as Toyota and Motorola. Two years later, he launched 2 Degrees, an early stage venture and marketing consultancy and Brand Artifact, an emerging media, technology, brand and marketing strategy consultancy, with clients such as Ogilvy & Mather, Gap, Cisco, Mattel, Conservation International, LeBron James, Live Earth, and Voce.
From 1999 to 2003, Gebhardt was based at Oglivy North America’s flagship New York offices, where he served as VP, Client Services Director before being promoted to SVP, Executive Director of Emerging Technology and Innovation. From 1996 to 1999, he served as a brand manager at Pepsi Cola, after relocating to New York from Southern California, where he served as VP of Marketing and General Manager for the auto insurance company, The General. He began his business career in 1989 as a consultant to Coopers and Lybrand in Cleveland.
He has an MBA from Kellogg Graduate School of Management.

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The possibility to reshape the current model of impact marketing is just one topic we intend to dig deeper


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