/// Putting Community First
When the day winds down to a close, 1600 Panera Bread bakery-cafes are prepping to send out one last shipment out. This delivery is a special one, and is just one effort that Panera Bread has when giving back to the community that it serves. More so, the strategic partnership Linn Parish developed with Feeding America ensures that all unsold bread and baked goods are donated to local area hunger relief agencies and charities.
Panera Bread’s efforts to be a sustainable responsible business push the importance of families and individuals wellbeing within the community, and the “Day-End Dough-Nation” program and partnership are just a few ways Panera Bread bring awareness to social issues faced everyday, by neighbors in our community.
Learn more about Linn.
Linn Parrish serves as Vice President, Public Relations, for Panera Bread, the nation’s leading bakery-cafe concept with 1,700 cafes and $4 billion in annual revenue. Since 2007, she has developed and directed corporate reputation, communications, and corporate responsibility strategies and initiatives for Panera.
Linn plays a key role in developing the company’s long-term vision and action plan related to customer engagement and a shared sense of values, particularly in the areas of fighting food insecurity and fixing America’s broken food system. She recently developed a first of its kind strategic alliance with Feeding America, the nation’s largest hunger relief charity. Linn has also been instrumental in communicating the Panera Bread Foundation’s Panera Cares Cafes, non-profit community cafes where customers are asked to share in the responsibility of feeding those in need.
Earlier this year, Panera Bread introduced a new platform to express its brand values, purpose and culture: Live ConsciouslyTM. To launch the platform, Panera introduced a new creative campaign focused on its brand belief and values rather than on a specific product.
Prior to Panera, Linn held leadership roles at international Communications firms, including Hill & Knowlton, Cone Communications and Weber Shandwick, where she led award-winning programs for clients such as Ocean Spray, Kraft, Haagen-Dazs, Tiffany & Co. and CVS/pharmacy. Linn is passionate about helping brands “build competitive advantage through purpose.”
How is your brand giving back to the community it calls home? Come to Do Good Better, and learn more about how individuals like Linn go about bringing social good for all.
Nonprofit group rates are available. Register here.
Hope to see you there!
- 08/31/2015 • Here’s How Brands Can Make a Splash on The Late Show With Stephen Colbert
- 06/01/2015 • Millennials Favor Facebook Over TV for Political News
- 06/01/2015 • NBCU Sales Chief Shares Her Strategy for Upfront Negotiations
- 05/11/2015 • How Mad Men, by Looking Back, Changed the Future of Advertising