/// Smart Promo: American Airlines Flies with Disney’s ‘Planes’

July 15, 2013  |  Variety

As Disney readies to release its animated “Cars”-spinoff “Planes” next month, the studio has a high-flying promotional partner in American Airlines. Disney and the airline are collaborating on a campaign that includes traditional media buys, promotions and inflight entertainment. Deal also gives the airline the exclusive rights to offer “Planes” to its customers in October,… Read more

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