/// Lyft Sells Zimride Carpool Service to Rental-Car Giant Enterprise
Enterprise Holdings has acquired Zimride , the peer-to-peer ride-matching service used on college campuses, at business offices, and for long-distance travel. Zimride was the first product of the company now known as Lyft, which has seen more growth and interest in its local ride-sharing service, where people can hail nonprofessional drivers via smartphone app. Enterprise, which owns Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, will continue to operate Zimride. The main motivation for the sale was to allow Lyft to focus on just one product, said co-founder John Zimmer today. Some 90 percent of Lyft’s 80-person staff was already dedicated to Lyft, not Zimride. The pink-mustachioed Lyft hail-a-ride business is only a year old, while Zimride has been out for more than five years.
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Lyft Sells Zimride Carpool Service to Rental-Car Giant Enterprise