/// Exclusive: Nokia CEO Stephen Elop on Why the $300 Lumia 1020 is a Cameraphone Worth Paying a Premium Price (Video)

July 11, 2013  |  All Things Digital


Stephen Elop is happy to talk about the features of the Lumia 1020, especially its 41-megapixel camera and what that enables. But the Nokia CEO gets even more animated when he starts showing them off, from a helicopter shot of New York’s Columbus Circle to a photo he took of a cockpit while flying in an airplane. Having 41 megapixels to work with gives the ability to take a single photo and tell multiple stores, he said in an interview ahead of the Lumia 1020 launch on Thursday. In the cockpit photo, for example, one can see the full instrument panel and window view, or zoom in and see just the altimeter reading–both in sharp detail. But all those megapixels add up on the cost front, too. The Lumia 1020 will cost essentially $300 on contract with AT&T. That’s a price that some high-end devices have flirted with in the past but also puts the phone roughly $100 more than a base iPhone 5 or the latest Samsung Galaxy. Elop said the experience of being able to really leave one’s camera at home and not sacrifice quality will be something consumers will pay for. Minutes before Thursday’s event, Elop excitedly walked AllThingsD through the phone and its features–taking a break only to tweet when the event was 41 minutes away from starting. Though past Lumia devices have struggled to win share at the high end, Elop is confident the camera technology this time will make the difference. In addition, Elop said that the company will work to bring pieces of the Lumia 1020′s camera technology to lower-end and mid-range devices in the future

Read more:
Exclusive: Nokia CEO Stephen Elop on Why the $300 Lumia 1020 is a Cameraphone Worth Paying a Premium Price (Video)


Do Good Better 2014 vertical banner

Leave a Reply