/// IIFA Pageant Channels Bollywood Promotional Power

July 6, 2013  |  Variety

The annual IIFA Bollywood award show dons the mantle of a chaotic holiday camp whose evening treat is a twist on the variety show format. But the often tacky showmanship cloaks a well-oiled PR machine for the global promotion of mainstream Hindi cinema.

Follow this link:
IIFA Pageant Channels Bollywood Promotional Power


Do Good Better 2014 vertical banner

Leave a Reply