/// 50 Billion Apple Apps Downloaded and All I Got Was This Poster

July 5, 2013  |  All Things Digital


Apple is celebrating the fifth anniversary of the App Store. I know this because the company sent a poster, as it sometimes does on anniversaries. It’s a standard 24-by-36-inch poster, with glossy images. The background is Apple white, of course. Bullets on a timeline point to the highlights of the App Store since its launch in 2008. It’s like the beginning of most Apple presentations, during which the company rattles off its impressive numbers, but in poster form. From a distance, the whole thing looks like a strand of DNA. Apple has put out a lot of these kind of posters over time, such as the “Yum” original iMac poster and the “Hell froze over” iTunes launching on Windows poster from October 2003. Now this. At first, I didn’t know what to do with this new poster, as I don’t have a personal home office in which to hang it. I briefly imagined what it would look like next to the heartthrob or the death-metal posters of a teenager’s room, but it wouldn’t work there, either. It would not fit in next to posters of mountain streams and dusky hills with italicized inspirational quotes beneath them. Then, I decided to rewrite the poster as a journalist would, one who is not as adept as Apple’s fancy marketing team at imagining it. But, here are a handful of new bullet points for the poster anyway: Apple post version, July 2008: App Store launches in 62 countries with 500 apps available, including MLB.com At Bat, Super Monkey Ball, eBay, Travelocity, Facebook, Shazam and Yelp. Edited version: Later that year, in October 2008, Google also launched its Android Market , now called Google Play. Fast-forward five years: Google app downloads numbers are nearing and could surpass Apple’s . Apple still trounces Google in app revenues, however. Apple Poster, April 2009: App downloads top one billion worldwide.

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50 Billion Apple Apps Downloaded and All I Got Was This Poster


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