/// Samsung Acquires Set-Top Box Maker Boxee

July 3, 2013  |  All Things Digital


Boxee has gotten its buyer. Samsung just confirmed in a statement to AllThingsD that the Korean electronics giant has acquired the Israel- and New York-based maker of set-top boxes. “Samsung has acquired key talent and assets from Boxee,” a spokesperson for Samsung said. “This will help us continue to improve the overall user experience across our connected devices.” Boxee’s quest to find a buyer — or raise another big round of funding — was reporter two weeks ago by AllThingsD ‘s Peter Kafka. Boxee, which is lead by Avner Ronen, first launched as a software platform that allowed users to stream video via web apps. In November of 2010, it produced a hardware box, in collaboration with D-Link, that connected to TV sets to stream the same content to TV’s. Due in part to the relatively new existence of set-top boxes for Internet video, but also due to the company’s approach to its product, Boxee raised the ire of cable companies and proponents of the traditional cable industry that were skittish about premium programming being streamed on the web. Over the past couple years Boxee has failed to gain as much traction in the set-top box market as Apple TV and Roku have — which basically split the U.S. market in half, according to the NPD group. In October of this year, Boxee launched a new, cloud-based DVR box that also promised to transmit unencrypted cable — a nod to the draw of over-the-air programming, despite Boxee’s insistence over the past few years that consumers were cutting the cord and turning to the Web.

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Samsung Acquires Set-Top Box Maker Boxee


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