/// Creating and Sharing Videos That Are Not Too Long and Not Too Short

July 3, 2013  |  All Things Digital


[ See post to watch video ] Very short videos are having their moment. Twitter’s Vine smartphone app, which shoots and posts clips of up to six seconds, has been a hit. And Instagram, the wildly popular photo-sharing app owned by Facebook, recently added shared video clips, which can last 15 seconds. These clips are infinitely less work than traditional digital videos, which often take hours to edit in programs like iMovie and run 15 or 20 minutes or more. But instant, no-work short clips also convey limited content. Instead of a whole holiday gathering, they tend to capture quick moments during a day, like a baby or pet doing something cute, friends acting goofy, or just a glimpse of a more meaningful event. They’re like animated snapshots. Both Magisto and Animoto are usable via Web browsers and smartphone apps. What if you could easily produce videos long enough to show viewers a decent chunk of a memorable occasion, yet short enough to avoid being boring and hard to share? Well, there are services that let you simply gather relevant photos and video clips, and upload them for automated video editing. There, they get boiled down, enhanced with effects and turned into professional-looking videos typically lasting from one minute to a few minutes, accompanied by music and easily shared. These programs let you choose styles, or visual themes, and videos are produced in accordance with the themes and the music. This week, I tested two such services, Magisto and Animoto. Both work on iPhones and Android phones, but also via Web browsers on PCs and Macs

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Creating and Sharing Videos That Are Not Too Long and Not Too Short

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