/// Silverado Begins New 2014 Launch from Commonwealth

July 2, 2013  |  Media Week

General Motors on July 4 will kick off its biggest launch of the last 6-plus years, with the debut of the 2014 Chevrolet Silverado pick-up truck. The campaign breaks in Texas, where one in six U.S. pickup trucks are sold, and features actual Chevy owners. The tone of the Independence Day spot, with a soundtrack “Strong” from Nashville singer and songwriter Will Hoge, is meant to communicate self-reliance, determination, family and helping others. “We’re taking back the soulfulness of the category,” said Chris Perry, vp, US Chevrolet marketing.

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