/// Adobe Buys Marketing Manager Neolane for $600 Million

June 27, 2013  |  All Things Digital


Adobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane , a Paris-based “cross-channel campaign manager”. Neolane, which has raised a reported $34 million from backers including Battery Ventures, says it generated $40 million in revenue last year. Adobe says it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer. Adobe has been a consistent ad tech/media tech buyer for the past few years, spending billions on deals including Omniture , Auditude and Efficient Frontier . (Image courtesy of Shutterstock / iadams )

Continued here:
Adobe Buys Marketing Manager Neolane for $600 Million



Leave a Reply