/// Technology: The New Don Draper of Advertising
On a terrace at the Martinez Palace by the famous Croisette in Cannes, Heineken’s Jeremy Brook is recovering from one of the many big parties at the 60th Cannes Lions Advertising Festival. Brook, head of digital and media innovation at the Dutch beer group, pulls out his phone and shows off a video of hundreds of people dancing with flashing Heineken beer bottles in their hands: The Heineken Ignite. Heineken calls it “the world’s first interactive beer bottle.” Read the rest of this post on the original site »
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Technology: The New Don Draper of Advertising
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