/// NBA Grows in China

June 22, 2013  |  Variety

Hollywood studios see their box office future in China, but the National Basketball Assn. has beat them there. The hoops-crazed country is the NBA’s biggest overseas market. But the league is not resting, working to build on its popularity — begun three decades ago — with more content deals, merchandise pacts and even a lifestyle resort.

NBA Grows in China

Leave a Reply

You must be logged in to post a comment.