/// NBA Grows in China

June 22, 2013  |  Variety

Hollywood studios see their box office future in China, but the National Basketball Assn. has beat them there. The hoops-crazed country is the NBA’s biggest overseas market. But the league is not resting, working to build on its popularity — begun three decades ago — with more content deals, merchandise pacts and even a lifestyle resort.

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NBA Grows in China

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