/// With Star Wars and Princesses, Disney Now Has Six of the Top 10 Licensing Franchises

June 18, 2013  |  Variety

As studios produce more summer tenptoles based on established brands, they’re looking to take a larger piece of the $49.3 billion in retail sales of film and TV character merchandise in the U.S. and Canada last year. Last year, Disney dominated the entertainment category with 80% marketshare, generating $39.4 billion in 2012. Company ranks No…. Read more


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